Thursday, November 20, 2014

Ann Arbor Data Dive 2014

My name is Jeff Bennett and I'm a first year MSI student and a UMSI Peace Corps Coverdell Fellow. Prior to beginning this program I live and worked in the Dominican Republic for two years as a Peace Corps Volunteer encouraging the use of Information and Communications Technologies to support literacy education. UMSI was a natural fit for my interests within graduate education because of the school's emphasis on community service opportunities. My transition to graduate school here has allowed me to get real world practice with the skills I am learning in a service context.

Along these lines, this past weekend I had the privilege of participating in Ann Arbor Data Dive (A2D2), a weekend event that brings together students and community members to help nonprofits receive much needed data analysis and allows students and community members to learn from the manipulation of real world data sets.

Back in September my team met with our client representative, Kate, with Safe House Center for the first of many meetings to prepare the organization’s data for the actual dive. We learned about the organizations vision, to help survivors of domestic violence, and about the organizations seemingly endless list of programs. Not only does Safe House provide shelter for survivors of domestic violence, they work with hospital outreach, operate a crisis hotline, and provide LGBT community services. As government funding for Safe House has been decreasing over the past several years, it has been extremely important for the organization to increase donor giving to compensate for the loss. Kate worked with us to learn how to get the best donor data possible out of their current system and our student team cleaned up this donor data to prepare it for analysis.

Data Dive is an incredible service engagement learning opportunity. From participating I learned not only more about data analysis through work with great team players, I also learned a great deal about managing a real world client relationship. Information is a great field to be in because it combines both these hard and soft skills to produce compelling results that “real” people can understand and use.

In the end, we were able to give Kate future predictions of potential recurring donors who may lapse. From this list, it will now be possible for Safe House to target individual donors for more personalized appeals. Additionally, trends within donor giving were presented and it became clear that some organizational campaigns were much more effective than others. This information will should allow Safe House Center to generate more revenue in the coming year. But perhaps more important than any actual data analysis, we were able to give Kate some clear recommendations for best practices going forward. Safe House Center now has a clearer tool kit with which to collect their data going forward which will hopefully be allow sustainable growth in their donations to occur.

With all that was accomplished in just one weekend, I am excited about the prospect of continuing to work with Safe House going forward to implement some of the solutions we talked about. Fortunately, with sustainable projects in mind, there are plans to continue this relationship between Safe House and the UMSI community.

One of the reason’s I choose to attend UMSI for my MSI degree was that I truly felt there is no better place for someone interested in service opportunities to learn about the Information field. Now that I am here several months into my first year as an MSI student, I see even more clearly how important it is for those of us who work as Information professionals to give back our services to organizations who truly need them. And the opportunities to pursue projects similar to Data Dive here at UMSI really do seem endless.

If anyone has any questions about Data Dive, what it's like to be a Coverdell Fellow at UMSI, or service engagement opportunities here in general, please feel free to contact me at jeffcb@umich.edu any time.

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